The dictionary.com first definition of branded – 1.marked with a branding iron to show ownership: branded cattle.
We, who are so addicted to brands, using them as parts of our identity, to define ourselves, to give ourselves a sense of value, are apparently branded cattle. Willing to pay well over the actual value of items to obtain a particular brand, you are apparently marked with a branding iron to show ownership.
Ah ha! You are owned by your items, marked by them to show ownership! Look how I scoff at you, as I sit here writing this post, safe from the insidious effects of brand obsession, wearing my Tilley hat, my Scott eVest, my Birkenstock sandals, my……
Oh.
Bugger.
