Branded

The dictionary.com first definition of branded – 1.marked with a branding iron to show ownership: branded cattle.

We, who are so addicted to brands, using them as parts of our identity, to define ourselves, to give ourselves a sense of value, are apparently branded cattle. Willing to pay well over the actual value of items to obtain a particular brand, you are apparently marked with a branding iron to show ownership.

Ah ha! You are owned by your items, marked by them to show ownership! Look how I scoff at you, as I sit here writing this post, safe from the insidious effects of brand obsession, wearing my Tilley hat, my Scott eVest, my Birkenstock sandals, my……

Oh.

Bugger.

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